Rob Scruggs serves as the Chief Digital Officer of SCAN Group, where he oversees the development and implementation of innovative digital strategies that leverage cutting-edge technologies to enhance the member experience, streamline operational efficiency and drive organizational growth.

Prior to joining SCAN, Rob served as Managing Director and Senior Vice President at Alliance Bernstein, where he spearheaded the firm’s digital business transformation. He also served as Dollar General's inaugural Chief Digital Officer, overseeing digital strategy and investments for the retailer, and has served in various leadership positions at Bank of America, Merrill Lynch, E*TRADE and J.P. Morgan Chase.

Rob holds a Bachelor of Arts from the University of Memphis and serves as a mentor and advisor to start-ups in need of assistance with their digital strategy and transformation strategies.